The guy has done zero to integrate himself into the game here, in fact quite the opposite, bizarrely thinking that a patronising self-serving colonial arrogance was both the way to win us over and take the sport forward.
He couldn't be more wrong.
The action taken by so many of the Ferns, refusing to play while he remains involved,
must signal the end of his employment. Anything else will only leave CEO Andy Martin in
an equally untenable position.
Football In New Zealand needs to be run by New Zealanders. And I'm not being xenophobic by saying that. What I mean is by people committed to this country.
By people who believe in the infrastructure we already have, that want to stay here, be here, live here and see this long-term project through.
Read more: Will Heraf be the only casualty?
Quite frankly we are sick and tired of fly-by-nighters using the sport here as a stepping stone to further their careers offshore and elsewhere.
There are plenty of talented, qualified, experienced and committed men and women crying out for these elite jobs.
It's pretty simple NZF. If you want to win the people back then here's the solution, open your eyes NZF, listen, act and start appointing the right people into these positions.