You've just made a new signing and you want to show him off to the world but your manager isn't available for the photoshoot: What do you do?
Bring out the chairman for the scarf-over-head shot? Wait a few days for the boss to return? Or find the nearest willing volunteer, strap a mask of the head coach's face around his ears and get it all over with?
One particularly quirky German club chose the latter option on Wednesday, as St Pauli unveiled new striker Marvin Ducksch from Borussia Dortmund.
Not known for sticking to the norm, the Hamburg-based side - who ply their trade in the second tier of German football - took the unusual option when Ewald Lienen was not around to formally welcome Ducksch to the Millerntor-Stadion.