German coach Joachim Low has caught plenty of attention for his stylish sideline attire during Euro 2016.
But if the World Cup winning coach thought the focus on his dress sense, and excessive sweat patches, was intense, he unfortunately got caught on camera - twice - doing something else.
In the video at the top of the page, he appears to, well, how should we say, re-adjust, before smelling his hands moments later.
If that scratch and sniff was bad, then, with the cameras still lurking, he goes again.
Watch it if you dare.