Soundbite or not, Luis Suarez has now apologised to the "entire football family" for that bite but he's the one missing out. Suarez is the one whose folly brought his deserved eviction from the greatest party the entire football family has ever seen.
Game after game, goal after goal, this World Cup has been truly special, comfortably the most magnificent of the seven this observer has attended.
Bar-room disputes could break out over which has been the best game. Spain 1 Holland 5? Spain 0 Chile 2? Germany 2 Ghana 2? USA 2 Portugal 2? Nigeria 2 Argentina 3? Colombia 2 Uruguay 0? These are scorelines so eye-catching they could run as headlines.
Arguments would be long and loud over establishing which has been the most thrilling goal of the tournament so far. Eduardo Vargas' wonderful vision and dexterity against Spain? Jermaine Jones' thunderbolt against Portugal?
Tim Cahill's left-foot volley against Holland? Lionel Messi's late, superbly struck winner against Iran? Robin van Persie's flying header against Spain? Fernandinho's Futsal climax to an incisive Brazilian attack against Cameroon? James Rodriguez's breathtaking strike against Uruguay?