The last time the World Cup came to Brazil in 1950, some 200,000 people are estimated to have piled in to the Estadio Maracana, to see the hosts shocked by rivals Uruguay.
Sixty-four years on, this World Cup is becoming known for its empty seats rather than teeming crowds.
Fifa and the local tournament organisers were last night under growing pressure to explain why almost all the early matches - bar the opener between Brazil and Croatia - have been played in partially unfilled stadiums, even when the games were meant to have been sold out.
A World Cup in football-mad Brazil was meant to be the Copa das Copas - the Cup of Cups. But Brazil's appetite for this eye-wateringly expensive tournament appears lukewarm.
On Sunday afternoon, Switzerland played Ecuador in Brasilia, in the 72,500 capacity Arena Brasilia which appeared, at best, two-thirds full. While reports indicated that many fans were still outside waiting in security lines as the match kicked off, the ground didn't appear to be substantially more full by the second half. Fifa gave the official attendance as 68,351.