UEFA today told Wales that it is not safe for players' children to join in post-match celebrations at the European Championship.
The scenes of toddlers in full Wales kit joining their fathers on the pitch after the Euro 2016 quarter-final win over Belgium has added to their feel-good story.
However, UEFA has asked for an end to on-field family scenes when Wales face Portugal in the semi-final in Lyon on Wednesday, citing safety concerns.
UEFA's tournament director Martin Kallen says: 'It is a European Championship not a family party.'
Kallen added that 'a stadium is not the most safe place for small kids' if fans invaded the field, and with stadium staff operating machinery on the playing surface.