The Wellington Phoenix are stretching their focus well beyond the first team, as they aim to build a base for the future.
Today the team take on Newcastle, looking to arrest a mini slump after picking up just one point from their last three games.
But off-field operations are gathering momentum at an unprecedented level.
Their academy at Scots College and run in partnership with the Asia Pacific Football Academy (formerly based in Christchurch) has operated for almost two years. The reserve team are playing in the ASB Premiership and are seventh, five points off the top four.
This week, the club confirmed plans for a tour of Fiji in June and have set a goal of finding the next Roy Krishna, as they build networks across the Pacific. And the Wellington club are making a concentrated effort to unearth the best young talent in Auckland, with the recent establishment of their football school in the Queen City.