Jose Mourinho came out swinging overnight with Arsene Wenger, Louis van Gaal and the critics who claim his playing style and record of youth promotion are incompatible with Manchester United's traditions caught in the crosshairs as he spelt out his vision for putting English football's fallen giant back on top.
Mourinho came armed and prepared for his media unveiling as United manager, anticipating the questioning and responding with long, impassioned answers that, while prerehearsed, will have struck a chord with supporters who had tired of the defeatist, negative rhetoric of his predecessors, Van Gaal and David Moyes.
"I know the responsibility, the expectation," Mourinho said. "At the same time I know the legacy. I know the history of this club, I know what the fans expect from me and I think this challenge obviously doesn't make me nervous because my history in the last 10 years or more was always to live with big clubs' expectations. I can say I am where I want to be.
"I can anticipate that any one of you will come later with a question about style of play. I can anticipate by saying you can win a couple of matches without playing well but you cannot win competitions without playing well. I want everything. Of course we are not going to get everything but we want to."
Mourinho accepted his final season at Chelsea was a "disaster" after being sacked with the club in 16th position in the Premier League. But he reminded his audience that he was a championship winner just 14 months ago at Stamford Bridge and that some of his rivals had gone more than a decade since last lifting the title, another pointed dig at Wenger, the Arsenal manager and his long-time adversary. Arsenal last won the title in 2003-04.