Women's football is the game that has come in from the cold.
Once treated like an outcast by the New Zealand football powers, it has become the hot ticket even if the profile still falls way behind the men.
This year's World Cup in Canada, which begins in early June, is a chance for the women's game to gain further pace.
But I also wonder whether the really significant opportunity lies elsewhere, by following the lead of the Wellington Phoenix.
The women's version of the A-league, the W-league, was formed in 2008 and is an eight-team competition which runs from November to February.