That great sporting ambassador, David Beckham, was in Madrid yesterday to launch a new line of clothes.
The former England captain drew the usual throng of admirers and his flying visit was favourably recorded by what seemed like every television crew and newspaper in the Spanish capital.
Tomorrow morning (NZT), a very different British ambassador for football will run out at the Nou Camp as Real Madrid endeavour to avoid falling four points behind Barcelona in the title race.
It remains a mystery why supporters of the 10-times European Cup holders have still not taken to Gareth Bale as they did to Beckham just over a decade ago -- especially when you consider that Beckham won a solitary league title in his fourth and final season, and Bale has already won, and scored decisive goals in, the Copa del Rey, the Champions League, and Club World Cup.
As well as just having had the best first season of any Brit abroad, and being the only top British player currently plying his trade in a major European League, Bale is also now the last remaining Briton left in the Champions League. A solitary figure is also how he has been depicted in Madrid. He didn't go to Cristiano Ronaldo's 30th birthday party last month, he still doesn't speak Spanish, and even on the pitch analysts have him pegged as the man stood out on the wing, neither tracking back to bolster a recently porous defence, nor involving himself in the team's build-up play.