Former Auckland City striker Manel Exposito has had a first-hand view of the imposing scale of Qatar's football ambition.
Exposito, who won three OFC Champions League titles with the New Zealand club, has been based at Belgian second division KAS Eupen since last July.
The modest club was bought by Qatar's Aspire Academy in March 2013, to be used as a gateway into professional football for their graduates from across Africa.
It is an ambitious venture. Hundreds of thousands of teens are screened from Africa, then a few dozen progress to the Aspire academies in Senegal and Doha. After three years there, the best prospects earn a contract at Eupen, based in a town (population 18,000) bordering Germany and Holland.
"It is an amazing situation," Exposito said. "A lot of them have come from absolutely nothing so it's a massive adjustment for them. But they are very committed. They are always doing extra work, before and after training."