Joan Vila Bosch can see several similarities between Barcelona FC and the All Blacks.
Vila Bosch, who has played and coached at Barcelona for more than 30 years, spent time with former All Blacks coach Sir Graham Henry during his week in New Zealand.
The pair swapped ideas about their teams, which have dominated football and rugby in recent years.
"They are different sports but it was interesting to see there are quite a few similarities," says Vila Bosch. "The first is the sense of identity with the team - the feeling, the pride, the sense of identity, which is way more important than the money and is even more important than winning ... because the victories come.
"This bond with the club or team is a huge force, one that happens with the All Blacks and happens with Barcelona, particularly when we have a lot of homegrown players.