Arsenal are trying to lure England striker Jamie Vardy away from Premier League champions Leicester City in a move worth around £20 million ($39.4m), UK reports say.
Vardy scored 24 league goals as 5000-1 Leicester were crowned champions of England last season, finishing 10 points in front of second-placed Arsenal, one of the Premier League's established powers.
His club form saw Vardy force his way into England's squad for the upcoming European Championships.
Signing Vardy, who is already 29, would mark a major change in Arsenal's transfer policy under long-serving French manager Arsene Wenger - who watched as Vardy played for England against Portugal at Wembley on Friday (New Zealand time).
But the Guardian, which broke the story, said "the striker's availability for a relatively modest fee, and the alternative option that he provides in attack with his searing pace, has fuelled the manager's interest".