If you weren't aware of Bolton Wanderers footballer Fabrice Muamba before this week, you certainly should be by now.
The player collapsed on the field during Sunday's FA Cup quarter-final against Tottenham after suffering a cardiac arrest. The latest is that he's miraculously making a slow recovery. Bolton doctor Jonathan Tobin said Muamba's heart stopped for 78 minutes and "in effect, he was dead in that time."
Muamba's hospitalisation has unified football fans, not just in the Premier League, but around the world. Teams and players have paid their own tributes with "Pray for Muamba" t-shirts and ready-made celebration singlets.
The outpouring of support and sympathy for the Bolton midfielder and his family has managed to transcend the usual tribalism and rivalries between club supporters. A terrible incident compelled fans to put aside their club devotion and focus on the 23-year-old man crumpled on the White Hart Lane turf.
But why has it taken the very near-death of a healthy, young Premier League footballer to bring these fans together and hush the often vitriolic feuding between supporters?