For an organisation that claims they are committed to "championing equality for women and girls" Fifa gets it wrong far too often when it comes to how women are portrayed in their sport.
Much of their mis-steps have occurred at the top level, with president Sepp Blatter delivering a volley of clangers over the years. At this year's Fifa congress in Mauritius, Blatter proudly boasted of having three women on the board, before adding "say something ladies! You are always speaking at home. Now you can speak here". That same week he also referred to a candidate for a new female position on the executive committee as "good and good looking" in an address to the Asian Football Confederation.
Having also once famously suggested women soccer players should wear tighter shorts to improve the profile of their sport, Blatter wouldn't have seen much wrong with the choice of host for the 2014 World Cup draw over the weekend either.
Organisers of next year's World Cup in Brazil have been accused of blatant sexism for using model and actor Fernanda Lima to help conduct the draw. Wearing a tight gold dress with a plunging neckline, the South American beauty was clearly there for the purpose of adding some "eye candy" to the proceedings, in what at times resembled a comical pantomime.
If you missed it, it went something like this: