Under-20 Fifa World Cup organisers will be grinning from ear to ear this morning. They talked a big game before the tournament - with marketing campaigns that stretched on for months, slogans, mascots, trophy tours and all kinds of publicity stunts - to convince Kiwis to come and see the footballing stars of the future.
Now, in the space of just three days, the players have done the best possible selling job.
The home side's credible opening result - a New Zealand goal would have capped it off - kicked the tournament off in the right way and since then there has been plenty of entertaining, impressive football.
Organisers needed a good early match in each venue to spark the event and mostly got their wish.
Myanmar's unlikely heroics (and goal celebration) were well-received in Whangarei, while Hamilton football fans had plenty to enjoy from their star-studded group on Sunday.