AC Milan bizarrely performed the haka before playing Carpi on Friday morning.
Or, at least, some blokes dressed in their kit did.
The Serie A giants had some actors pull off a cringe-inducing version of the dance usually reserved for the New Zealand rugby side.
The odd video got weirder as it emerged the poor blokes who agreed to dance did so to please club sponsors Nivea.
Milan reportedly named its clunky war dance the Tekitanka - which was branded on advertising boards around the stadium alongside social media hashtags and Nivea signage.