He's already set to pocket US$150,000 for winning the Classics series, but easing off isn't part of the vocabulary for world No 1 eventer Andrew Nicholson ahead of the final big event of the season, at Burghley next week.
As defending champion, the Waikato horseman is enjoying the best years of his career.
There's a 60,000 ($119,617) first prize at stake at Burghley, in Lincolnshire, and he has three strong entries - Avebury, on whom he won the title for a third time last year, kicking off a stellar 12 months, Calico Joe and the horse he feels is his best bet at the moment, Nereo.
Personal pride plays a part too. Nicholson wants to win simply because it is one of the great three-day events, one in which New Zealand has a proud record. In addition to his three titles, Mark Todd has won it five times, Blyth Tait twice and Caroline Powell achieved it in 2010.
"The fact I've already won the Classics doesn't take any pressure off," Nicholson said from his home near Marlborough in Wiltshire, yesterday. "Burghley is Burghley and I'm putting pressure on myself to win it again. At the moment I'm No 1 in the world and there's a cash prize for that at the end of the season so I need a very good result to keep myself up there. I've pretty much still got the foot on the gas and it's good to have that pressure, because that's what it is all about."