It's one of the only titles that has eluded Andrew Nicholson and the highly-decorated eventer knows what's at stake in the showjumping phase of the Badminton horse trials.
The New Zealand rider edged closer to his maiden title at Britain's four-star event in his record 34th attempt with a grip on the outright lead after last night's cross country phase.
Nicholson remained on 37.8 penalty points on Nereo, after completing the cross country course one second inside the allotted time, and is in prime position to break his Badminton drought.
The 53-year-old has a lot to gain from success at this event in addition to securing the 80,000 ($165,000) winner's cheque. Primarily, it would boost his case for re-inclusion in Equestrian Sports New Zealand's high-performance squad. He is currently estranged after a disagreement with a team vet at last year's World Games in Normandy.
A dominant display, and preferably victory, would heap pressure on the national organisation to resolve what shapes as a travesty if Nicholson is omitted from selection for his eighth Olympics at Rio.