As a captain who never lost a test series, his forceful approach breathed new life into an ailing game. As a commentator and writer, he used this experience to deliver unrivalled insights.
All this meant his backing gave World Series Cricket the credibility and authority it needed to succeed.
He will be remembered most for a half-century of commentating that set standards few have matched.
He understood, for example, the importance of silence when words would only clutter what was on the screen. And he knew the importance of putting the game and its values first and foremost.
Benaud was immediately unequivocal about Trevor Chappell's underam delivery in 1981, branding it "one of the worst things I have ever seen done on a cricket field".
For that, and much else, he earned an equal degree of admiration and respect on both sides of the Tasman.