In a week that has seen Russia banned from the Winter Olympics for the performance enhancing drugs that permeate its sport, it is disturbing to report today that an investigation into illegal steroids here has uncovered alleged widespread cheating in New Zealand sport, with up to 80 athletes allegedly involved.
None of them are said to be current Olympians or All Blacks but some are no more than school-age.
It is not long since Drug Free Sport NZ was being criticised in some quarters for taking its programmes to schools more as a precaution than a response to rule-breaking — or so it thought. The allegation that names of school-age players are on the database of a convicted steroids supplier suggest this scourge might already have penetrated college sport.
But most of those reportedly on the dealer's internet list are said to be lower grade, even recreational players, male and female, who have not been the target of Drug Free Sport NZ's educational efforts.
Naturally enough, those efforts have been aimed at elite performers or those approaching that level. But if steroid use is rife at lower levels, it is of concern to more than sporting administrators. The health and fitness industry may need to look to its responsibilities.