Please, God, let it be a joke.
We've already got North West (thanks, Kim and Kanye) and Blue Ivy (Beyonce and Jay-Z), so the world doesn't need another couple trolling it by calling their kid something that will make everyone question the existence of all that is good and sacred on this Earth.
But according to an Instagram post today, West Indies cricketer Chris Gayle did just that.
After leaving the IPL to be with his partner for the birth of their first child, the big-hitting opener left everyone gasping for air when he welcomed their baby daughter "Blush" into the world.
That's right, Blush - best known for its appearance in the infamous "Don't blush, baby" line delivered to Channel 10 reporter Mel McLaughlin at a Big Bash game last summer. The line that saw him fined $10,000 and slammed from all quarters for his unprofessional conduct.