It says a lot about this year's America's Cup that the biggest story of the racing so far has been a guest appearance by Tom Cruise.
The pictures of the A-list actor, decked out in his Top Gun aviators, getting into his work with the Team New Zealand crew this week sparked more interest in the event than anything that has happened in the previous four weeks of racing.
While enthusiasts have marvelled at the speeds the high-powered AC72 catamarans are capable of, and the skill and precision involved in pulling off foil-to-foil gybes, the reality is the uninspiring procession of one-sided contests (figuratively and literally) has done little to grab the attention of mainstream sports fans. Enter Cruise. Accustomed to playing the role of Hollywood hero, Cruise single-handedly rescued the Louis Vuitton round robin from crashing and burning completely.
But there's no doubt the regatta hasn't reached the heady heights that had been promised. It's now come to a point where we're all sitting around waiting for the main event to happen.
Even Team NZ seemingly can't be bothered with the challenger series any more.