Belgian journalist and former pro cyclist Sven Spoormakers has caused outrage on social media after making a crude comment referring to a young female reporter covering the Vuelta a San Juan in Argentina.
Spoormakers made reference to the reporter's low cut top after taking a screenshot of her interviewing one of the riders for television, asking in Dutch: "Is it cool in Argentina?"
It led to numerous fans and pundits condemning him for allegedly sexually objectifying the young reporter.
Australian journalist Sophie Smith challenged Spoormakers on his remark, writing: "Seriously? Please tell me this is lost in translation and you did not just publicly objectify a young female reporter.
"Speaking from experience, let me say she does the exact same job as you but has to work and withstand twice as much still because of bulls*** like this."