It was. But that was the point.
L'etape Australia is part of a swathe of L'etape events around the world which aim to give riders a taste of a mountain stage of the Tour de France. The Snowy Mountains event even adopted names like the Col de Beloka (AKA The Wall) and Col de Kosciuszko, although it didn't sound quite as exotic as the French can make it seem when pronounced by Aussies, and handed out yellow, green and polka dot jerseys for the winners. Locals came out in force, ringing cow bells and yelling encouragement and people decorated their towns or farms in Tour de France colours.
It was the first Tour de France event to be held in Australia, the first Australian amateur event with fully closed roads (this was glorious for anyone who has tried to battle the Auckland traffic), the first Australian amateur event to be run under fully professional Tour de France race conditions and the largest L'etape event ever held outside of France, with 3500 riders.
Froome was essentially the ambassador for the event. He smiled for the endless stream of selfies, spoke eloquently about some of his experiences on and off the bike (he revealed he spent a night in hospital fearing he had fractured a vertebra when he crashed into the back of a motorbike and started running during the climb to Mount Ventoux in this year's Tour), dished out a handful of tips for the weekend warrior and was on hand to send the first riders on their way.
He started in the third wave of 1000 riders (my group) and worked his way through the field, chatting with riders as he moved from bunch to bunch resplendent in a yellow jersey earned from a Tour de France victory.
He made it all look so easy.
Others described it as "brutal". Many went out too quickly, enjoying the fast-paced riding in the first half of the race over the rolling hills around Jindabyne, but suffered badly on the final climb.
Some lay prone on the side of the road trying to steel themselves for another effort, others had their head in their hands or were bent over their bikes trying to work out the cramp. It was both hard to witness and strangely reassuring.
"There better be beer and dancing girls at the finishing line," one said dryly as pain etched his weathered face. Luckily, there was one of those things.
The camaraderie among the riders during and after the race was one of the highlights. Everyone had a story to tell, everyone could appreciate how demanding it was and everyone could swear about how cruel it was to have a strong headwind for the last 70km, which sapped even more energy from weary bodies and minds.
I was lucky. I'm training for the Pioneer, a seven-day mountain bike race from Christchurch to Queenstown in February, so got through OK. I ended up spending more than 6 hours in the saddle (the winner rolled in two hours earlier) but what was a little disconcerting was the fact this was a one-day event only and I would need to replicate that effort seven times for the Pioneer.
It made me appreciate even more what the riders do during the Tour de France, an event Froome won for a third time this year that lasts 21 days and covers upwards of 3500km. That's extraordinarily difficult to comprehend for ordinary cyclists (I try not to think about the spectre of drug use in the peloton).
A date has already been set for next year's L'etape Australia (December 2) and organisers are aiming for it to be an annual event with longevity on the calendar. There is a shorter, eminently more achievable, 126km race which finishes in Jindabyne and cuts out the punishing final climb to Perisha.
For Froome, it was "a good chance for me to rub shoulders with real hard-core riders". For us, it was an opportunity to get a taste of what the world's best road cyclist does, albeit at an entirely slower pace and on only one day.
As he wandered off the day before the race from yet-another selfie, I asked him rather hopefully if I could ride on his wheel. I figured he could be a domestique and do the work for others for a change.
"Yeah, sure, jump on," he said. "It should be fun."
It was fun, most of the time. But as I grovelled my way to Perisha skifield and saw the carnage along the way, fun is not a word that sprang to mind. My legs were hurting way more than Chris Froome's.
Michael Brown travelled to L'etape Australia with assistance from Destination NSW. See visitnsw.com for more on the Snowy Mountains region.
Froome's top tips
Nutrition
It's really important to eat well before and during a long ride. Froome does not subscribe to the idea of carbo loading, although carbohydrates form an important part of his diet.
"People say you should carbo load for three or four days before," he said. "If you do that, you're just going to start the race feeling bloated. Just keep it simple. We live off rice for three weeks during the Tour de France [he sometimes has rice for breakfast and even chomps on rice cakes while riding]. Eat lots of protein. Have decent-sized portions for breakfast, perhaps porridge [with rice mixed in] and eggs. Whatever you find gives you energy. Stay away from processed or fatty foods and stay away from salt."
During the ride, eat little and often.
"If you miss one of the feeding points, you're going to be playing catch-up. When the lights go out, you don't just lose time, you can lose days of time." Froome starts with "substantial" food such as energy bars and bananas - half a bar every 30 minutes - before recognising his body's craving for sugars (gels, lollies, etc) for the final stages of a day's ride.
Hydration
Sometimes you don't feel like drinking but Froome emphasised
just how crucial this is, whether it's water or an electrolyte drink.
"I generally have a 500ml bottle every 30 minutes," he said.
Sleep
The body needs time to recover, but it's not always easy to get a good night's sleep, especially as nerves kick in or the mind remembers all the little things that need to be done before hitting the start line.
"Loads of times before a big race, I can't sleep. There was one night during the 2012 Tour de France when I got one hour's sleep. The doctor said that, as long as I was in bed with my feet up, I was doing the right thing. I finished in the top five that day."
Pacing yourself
It's tempting to try to follow every breakaway or hitch a ride with that quick bunch flying along. But riders need to keep in mind just how long the race is and what is coming up. That was one of the main mistakes at L'etape Australia, as many pushed too hard in the first half of the race. "Don't get carried away early on. If you get to halfway and you're feeling OK, then open it up."
