When Kiwi cyclists Jack Bauer and Tom Scully take to the start line of the most feared and revered one-day bike race tomorrow, they will carry in their hearts the memory of nearly 60 New Zealanders who lie in the ground beneath.
Just as the Tour de France is the pinnacle of stage racing in the sport, every cyclist who turns professional looks to Paris Roubaix as the ultimate test of ability over a single day, and the one which carries the most honour.
To stand on the winner's podium in the Roubaix velodrome on the Belgian border, holding aloft a mounted cobblestone from the route's cruel surface is to enter the pantheon of cycling royalty.
Bauer and Scully will be riding in support of the leaders of their respective Mitchelton-Scott and EF Drapac teams teams, so don't expect to see them on the podium in 2018. Yet their participation will be no less heroic. The winding, 260km route traverses many old, narrow farm roads covered in rough cobblestones that frequently cause catastrophic crashes, especially in wet weather. Connoisseurs of the race study the weather forecast ahead of time, hoping for miserable conditions and rain. A day out from this year's edition, the skies look to be dry but lingering mud and waterlogged cobbled sections guarantee another year of carnage.
Many think the cobblestone roads are the reason Paris Roubaix is also known as "The Hell of the North". But the nickname is a reference to the fact the route threads through terrain that endured four years of shelling and trench warfare 100 years ago. That is the historic link between the young Kiwis going out to do battle on their bikes tomorrow and an earlier generation of their cycling forefathers who fought and died here.