It's been five years since Lance Armstrong admitted to Oprah he'd taken performance-enhancing drugs and the truth continues to cost him.
Close to $100 million, according to US media.
The New York Post reported on Thursday (NZT) Armstrong's confession had cost the former seven-time Tour de France winner "in excess of 100 mil" – referring to quote from an email the disgraced cyclist sent USA Today.
Before the airing of his coming clean in 2013, where he gave a simple "yes" after being asked if he had taken banned substances in his career, Armstrong had attacked at every mention that his medals weren't honestly won – fighting to maintain the image of him as a cancer survivor who fairly fought back to capture seven Tour titles.
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