With the top dogs missing from the start line, the secret squirrel that is Liam Phillips snatched the BMX world championship to continue a golden period for British cycling.
Chris Froome last week followed Bradley Wiggins in winning the Tour De France, while the British Olympic team raked in the gold in London courtesy of a specialised, often innovative, approach.
And Phillips credited doing things the British way as a large part of his success, an approach which saw him described as a "secret squirrel" by silver medallist Marc Willers.
"I'm not really interested in the politics of BMX and what everybody else is doing," Phillips said. "It's pretty much the way we roll within British cycling - we do things our way. I think our approach to things is slightly different than other people, so if they call that secret squirrel of whatever, then so be it."
The approach worked wonders at Auckland's Vector Arena for Phillips, who took advantage of the misfortune of defending champion Sam Willoughby, among others, to claim his maiden world title.
