The 2015 Cricket World Cup's ratings have yet to match the 2011 Rugby World Cup or the 2012 London Olympics.
On Friday, 154,000 people tuned in to Sky Sport 3 to watch New Zealand beat England by eight wickets in Wellington.
According to measurement company Nielsen, on Valentine's Day a combined total of 277,800 tuned into free channel Prime, or paid to watch the opening match between New Zealand and Sri Lanka, in Christchurch, on Sky Sport 3.
But Kiwis' love affair with rugby dominates the ratings, with more than one million people tuning in to TV One to watch the All Blacks play Tonga on September 9, 2011 - the opening match of the Rugby World Cup
The number of New Zealanders that watched the October 23, 2011 Rugby World Cup final between New Zealand and France was 687,200 on TV One alone.