Picking up and gripping the cricket bat correctly is one of the key tenets to succeeding in the sport.
Children are confronted with myriad theories in early coaching sessions - "hold it like an axe", "make sure your Vs are in the right place", "grip it like you would if a chicken was in your hands".
It can all get confusing.
Former New Zealand cricketer Rob Hart, along with father-and-son business partners Dave and David Richardson, have invented a solution as part of their 2mm Sports business.
They have invested time and finances over the past five years into designing a new grip which they claim gives players a more effective gripping surface on the bat handle.