A 22-year-old Canterbury club cricketer has set up a coaching school in Sri Lanka with ambitions to expand into India, Bangladesh, Nepal, Afghanistan and Africa.
Alex Reese has established Cricket Live, a non-profit organisation which intends to use the sport as a vehicle to change the lives of children from slums.
You know you're speaking to someone with initiative and perseverance when they're prepared to climb on to a pavilion rooftop to get enough reception to take your call.
Reese's cricket school is based in Moratuwa, a fishing village less than 20km from the heart of Colombo. New Zealand have played a test (in 1992) and two one-dayers (in 1984) in the town.
Reese went to Sri Lanka and India six years ago as part of a tour with The Willows, a club based in north Canterbury. He loved the experience and, at 18, returned to India to work at the Global Cricket School academy in Mumbai which was used by international teams. He met a taxi driver who showed him few Indians had a genuine chance to play cricket, despite the country's general passion for the game.