US media giant Walt Disney and India's Reliance Industries have won the broadcasting rights for the Indian Premier League for more than US$6 billion (NZ$9.61b), making the Twenty20 cricket competition one of the most lucrative sports leagues in the world in terms of cost per game.
An IPL match is billed in rights value ahead of English Premier League soccer's $11.8 million per game, Indian media reported Wednesday. The combined value of the rights was estimated to be almost double the 2018-22 deal.
Disney-owned Star India retained the IPL television broadcast rights to the annual two-month tournament for the 2023-27 period for 235.75 billion Indian rupees ($3.02 billion), said Jay Shah, secretary of the Board of Control for Cricket in India, at the end of the auction process Tuesday.
Viacom18, a broadcasting joint venture run by Mukesh Ambani's Reliance Industries won digital streaming rights for 237.58 billion rupees ($3.04 billion).
"IPL is an important component of our portfolio of television channels in India, providing an incredible opportunity for us to showcase The Walt Disney Company's powerful global brands and iconic storytelling, as well as Disney Star's impressive collection of local original content, to millions of viewers in India," Rebecca Campbell, Chairperson of the International Content and Operations, The Walt Disney Company, said in a statement.
