Australian cricketer Steve Smith has returned to the public crease in a promotional campaign for telco Vodafone.
In a carefully choreographed advertisement entitled "gutsy calling", Smith has delivered a further mea culpa for his actions in the ball-tampering scandal at Cape Town which sent Australian cricket spiralling into a moral abyss.
Smith's confessed everything he'd dreamed of - and was part of - was falling to pieces, and he was in a dark space.
Smith says he recovered by being up front and taking responsibility.
It's uncertain whether Smith was paid for his 'elite honesty'.