Kim Kardashian, Katy Perry, Britney Spears and now add cricket legend Shane Warne to the list of celebrities to launch their own fragrance.
Not exactly the same kind of celebrity and unclear who the target market is - but the Aussie spin bowler has launched a new aftershave called SW 23.
"I've had some good feedback from women, they seem to like this," Warne told the Daily Telegraph.
"People will notice you wearing it and they will comment on how wonderful you smell."
A 100ml bottle of the fragrance costs $49.99 at the Chemist Warehouse in Australia.