The faces in the opposition have changed since Ian Bell played his first Ashes test but the sledging has not, and Bell was targeted with the S-word during his best test innings for England in the opening match of the series at Trent Bridge.
"There is always the odd muttering of 'Sherminator'," Bell said at Lord's yesterday, with a wry grin. "But I've played Australia enough to know that it's not new. It's been eight years since I first got that nickname from Shane Warne."
Australia have always played and talked hard on the field. It has won and lost them admirers in equal measure.
However, if the fledgling Bell was bothered by being compared to the geek from American Pie in 2005, the 31-year old with 89 tests under his belt is largely immune.
"As a group, Australian teams are going to come at you hard with the way they bowl, the way they dive around the field, their body language, everything," Bell said. "That Australia team I started against did not always just sledge you. What they did was put you under pressure and that's what it's all about.