Organisers of Wales' largest running event took a stand against plastic yesterday, warning participants they would be disqualified if caught littering.
Runners in the Conwy Half Marathon were told ahead of the race that they would be "taken off the results" if seen discarding their rubbish outside of water stops or not with a marshal.
Organisers said consequences had to be introduced as plastic was becoming an "increasing problem".
Of the 3,000 runners who took part, no one was disqualified under the new rule.
Run Wales is one of a number of races implementing new rules to help reduce its environmental impact.