Conor McGregor followed Ronda Rousey in showing the growing power of UFC as he was named on the Time Top 100 most influential list for 2017.
McGregor, 28, was nominated for the annual honour by Arnold Schwarzenegger, the former Governor of California and film star who has twice been included on the list himself.
Coming a year after another star of the octagon, Ronda Rousey, was named on the list, McGregor's presence as one of the world's most influential people shows the growing reach of his sport but also social media.
The Irishman's combined Twitter and Instagram following tops 15million and has seen him transcend mixed martial arts and become a cultural reference point for the millennial generation.
In his bio for the Time feature Schwarzenegger described McGregor as: 'More than a fighter, more than an athlete, more than a champion-although, as the first person in the history of the Ultimate Fighting Championship to hold titles in two weight divisions at once, he is clearly all of those things.