If nothing else, the Brisbane Global Tens offers the chance to expose young talent.
The absence of All Blacks and many other leading Super Rugby stars means this tournament will always struggle to capture mass interest. Crowds across the two days have been poor, and after two editions, speculation continues about whether this event will see out its four-year contract or possibly move to New Zealand.
Regardless of where it ends up, look no further than Blues wing Caleb Clarke, Hurricanes prop Alex Fidow and Highlanders finisher Josh McKay as examples of those who benefit from exposure on such a stage.
Clarke, the son of former All Blacks midfielder Eroni, thrived for the Blues. After making his debut for the New Zealand sevens team, playing in tournaments in Sydney and Hamilton, Clarke is growing in confidence after limited chances with Auckland in last year's provincial campaign.
The way Clarke regularly backed his pace and finishing to grab five tries, including a hat-trick against the Rebels, it is hard to believe he is still 18.