You can't avoid the hype, it's been building for ages and the frenzy around the Floyd Mayweather and Conor McGregor boxing duel tomorrow (NZT) is about to inflame Las Vegas.
All the online sites, newspaper, radio and television channels have been drawn into the curious confluence of boxing and UFC where Mayweather has put his unblemished professional record against McGregor's mixed martial arts bravado.
The smart money - if there is such a thing in boxing - is on Mayweather to dust off two years of ring-rust and break the mark he shares with legendary heavyweight Rocky Marciano. That outcome is expected by most senior boxing pundits but comes with some caution.
Five years ago McGregor was making a few noises in Dublin but was not the Notorious fighter he has become under the MMA umbrella and the biggest pay-for-view magnet in UFC history. The one-time apprentice plumber will take home at least US$75 million as his cut of the purse while Mayweather will make US$100m with mega-endorsements for both.
Those payouts are as obscene as much of the pre-fight malarkey and posturing from both fighters before referee Robert Byrd gives them their final instructions for the 12-round contest. That assumes there is no pre-fight drama like McGregor failing to make weight or some other stunt around the bout.