Ouch. That hurts.
British heavyweight Hughie Fury has landed a low blow on Joseph Parker, with an off-hand reference about Parker's lack of boxing credentials and rugby.
Parker is a warm favourite to successfully defend his title against Fury at the Manchester Arena on September 24.
"I'm bred to fight and you will see what that stands for in that ring," Fury told World Boxing News.
"Parker has one option, he has to knock me out cold to win, so let's see if he can achieve it.