As the purses for the Non-Fight of the Century go through the stratosphere never mind the roof - latest projections $240million for Floyd Mayweather and $160m for Manny Pacquiao - so the scoring of Mr Money's victory falls deeper into question.
The more pay-per-view returns come in from around the US - currently well over four million US buys at $99.95 a pop - the greater the certainty that we have just witnessed the marketing miracle of The Half-Billion Dollar Fight.
The more intently the tapes of the fight are scrutinised the greater the head-scratching about the unanimous decision in favour of Mayweather.
One dedicated website in America, Boxing News 24, sat its leading commentators down to monitor the video, first at actual speed, then in slow motion, finally frame by frame.
The task was prompted initially by astonishment at the official fight statistics, which among other anomalies proclaimed that Pacquiao had connected with less than 20 per cent of his total punches and only nine per cent of his jabs.