Now, more than perhaps at any other stage during Joseph Parker's professional career, is the time for clear thinking by his promoters Duco Events.
The company's co-directors David Higgins and Dean Lonergan are under enormous stress trying to hold things together in the midst of what is effectively a divorce; their business relationship at an end due to irretrievable differences and with millions of dollars at stake now and in the future.
The company, built from scratch by Higgins, is effectively being carved up and at the middle of it all is the undefeated Parker, a hot ticket in the heavyweight division who will be expecting big pay days in the short term after surviving some big challenges in and out of the ring over the past five or so years.
He has made some big sacrifices, including spending most of each year away from his close family (which now includes a baby daughter) while he trains in Las Vegas and, having seen the sort of paydays that Anthony Joshua and Wladimir Klitschko got recently, will be entitled to want something similar.
And that applies too, to Higgins and Lonergan, the Kiwi pair who have taken enormous financial risks to get where they, and Parker, are today.