Sky Television and Duco Events have filed court proceedings against eight individuals who illegally live-streamed Joseph Parker's last fight and have promised to "up the ante" should others ignore their hard line.
The eight people, all based in New Zealand, face nominal fines of $2670 each for breach of copyright for the streaming of Kiwi heavyweight Parker's victory over Australian Solomon Haumono in Christchurch in July. The pay TV company and Parker's promoters have also contacted Facebook, the platform on which many illegally streamed the fight, and have been encouraged by the response of the United States media giant.
Parker will tonight face one of the biggest tests in his career when he gets into the ring against giant Ukraine Alexander Dimitrenko at Manukau's Vodafone Events Centre. As he does, Sky and Duco will be watching closely whether people ignore their warning and attempt to illegally live-stream the pay-per-view fight.
"We're not going to sit by and watch people steal our stuff," Duco chief executive Martin Snedden said. "I've heard lots of discussion about 'are we charging too much', and I think that's a complete red herring. The fact is if we charge too much, don't buy it. It doesn't give you the right to steal it and that's what these people are doing and they are facilitating other people to steal it.
"We have absolutely no compunction about starting these proceedings and sending a very clear signal to those considering this activity tomorrow night and for future Parker fights. We're going to chase hard.