Bulgarian heavyweight boxer Kubrat Pulev went viral after he kissed reporter Jenny SuShe at the conclusion of a post-fight interview.
The interview was after he remained near the top of the heavyweight rankings by knocking out Romania's Bogdan Dinu in California on the weekend, improving his record to 27-1 with the only defeat a knockout loss to Wladimir Klitschko in 2014.
SuShe told news.com.au the moment was "(a little) embarrassing" and "strange".
But the reason for that might simply be that according to the boxer the pair are actually good friends.