Joseph Parker could be a major beneficiary of a push for a streaming sports service in the lucrative United States market, a move which has been described as the biggest development in boxing since pay per view and possibly worth untold millions for the New Zealander.
Much of Parker's involvement hinges on whether he can do the job against Dillian Whyte in London this morning, but even if he loses in an entertaining scrap, Parker could still be poised to take advantage of the DAZN (pronounced Da Zone) sports streaming service - described as the Netflix or Spotify of sport.
It is backed by billionaire and British resident Len Blavatnik, who has promised Eddie Hearn, the promoter of Whyte and Anthony Joshua, US$1.5 billion over eight years to set it up in the US.
That investment from Blavatnik, the second richest person in Britain and in the top 10 in the world, is for boxing only because it is not already tied up by other broadcasters.
Blavatnik also wants to get into football and basketball but those sports in the US own their own broadcasting rights. He has already broken into countries such as Japan, where it is said DAZN has two million subscribers, and Germany.