Joseph Parker's impressive demolition of Richard Tutaki on Saturday night suggested there might be some substance behind the growing hype.
Using his blazing handspeed to batter a game but limited Tutaki into submission early in the third round of the Fight for Life in Auckland, Parker turned in the best performance of a fledgling three-fight pro career. It's still early days - he only recently turned 20 and is yet to be tested - but the South Aucklander clearly possesses skills seldom seen from a Kiwi prospect.
Parker's emergence adds another layer of interest to the burgeoning domestic heavyweight division.
With Shane Cameron likely to return to his natural weight class, David Tua a possibility to a return if the money is right, and the celebrity wildcard of Sonny Bill Williams in the mix, there are plenty of high-interest fights in the offing.