Forget the Rugby World Cup, the Chiefs Super 14 triumph, or even the NRL grand final win with the Bulldogs in 2004 - for Sonny Bill Williams, his boxing achievements have the potential to outweigh them all.
Spend some time with the former All Black and the subject often turns back to boxing. He is convinced it has made him a better sportsman - and a much more confident rugby player. According to Williams, it's also more memorable than any triumph on the field.
"I'm always trying to find new challenges and at the moment, it is boxing," says Williams, who is scheduled to fight South African Francois Botha for the WBA international heavyweight title in February. "Being able to win that [NZ heavyweight] title ... I loved the feeling. I've had some great moments in my life but I probably haven't felt like that before."
Williams says he always has self-doubt, and his "biggest fight" is with his own mind, but the solo aspect of boxing has given him a new belief.
"There is no one else to help you, so your mental strength has to be massive," says Williams. "Even though I haven't fought the best fighters in the world, I had no prior boxing experience, so just jumping in the ring forces you to face a lot of fears. When I knew a lot of people were going to be watching, it took a lot of courage.