Chances are that when the dust settles from their heavyweight clash in Cardiff a week on Sunday, Joseph Parker and Anthony Joshua will be falling over themselves to be respectful of each other, no matter the result, but right now it seems to be getting personal.
Joshua's snubbing of the New Zealand media who travelled the 270km, four-hour car trip from London to Sheffield on Wednesday to interview him at his open press day struck a chord not only with the journalists but also Team Parker, and in particular trainer Kevin Barry.
Over the past eight weeks Barry and his wife Tanya, and Parker, have hosted dozens of British media at their Las Vegas home and gym; providing time, access and hospitality.
Read more:
McKendry: Parker's surgery is a real wild card
Parker punching harder thanks to surgery
Anthony Joshua snubs New Zealand media at press event
That respect apparently hasn't been reciprocated by Joshua, whom Parker will meet in the Principality Stadium ring, and neither Barry nor Parker's promoter David Higgins were prepared to let it go unnoticed.