He first delved into the world of Labrador commentary one March 28 as he called the dogs eating in "The Dog's Breakfast Grand Final".
Hilariously he predicted he would continue his own insanity on April 2 with a tweet that said "Wimbledon going as well — by the time July comes around I probably will be ready to commentate on this kind of thing."
Instead of months, it took a matter of days.
On April 10, he went viral with the first battle as Mable pulled off one of the unlikeliest of victories in bone keep away.
The "Game of Bones" video has had over 17.1 million views on Twitter as well as 12,000 comments, 176,000 retweets and 633,000 likes.
The videos have gone viral with fans around the world ready to tune in to the next round.
There has been plenty of reaction to the events with some high profile viewers.
After his first video garnered 9.7 million views, Cotter spoke with the UK's The Telegraph and was blown away by how it took off with celebrities, including Deadpool actor Ryan Reynolds retweeting the video as well as going to ITV Breakfast, LADbible and ESPN.
He even got attention from betting agencies wanting to bet on the videos.
"There were more than 8,000 messages and, quite unlike what I've been used to on Twitter, the overwhelming majority were positive," Cotter said of the instant fame. "In fact, there were only two telling me that I was terrible dog-owner who was giving my pets eating issues and they had Trump avatars.
"It's the dogs, isn't it? Everyone loves dogs at the best of times, but at the worst of times even more so. There's no such thing as 'a therapy dog' – that is a tautology. None of this has changed Mabel or Olive, although a few friends have said Mabel was robbed, because I messed up getting her bowl down. There are demands for a rematch."
With the world so mixed up during the coronavirus, this appears to be just the right content to help us through this time.
