TORONTO (AP) The 2016 NBA All-Star game is coming to Toronto, and the Raptors are looking to one of the music industry's biggest stars to help revamp the franchise in time for the festivities.
NBA deputy commissioner Adam Silver made the announcement Monday, marking the first time Toronto will hold the league's annual showcase.
Canadian rap star Drake and Mayor Rob Ford were among those at the news conference. The Raptors also announced that Drake will be their "global ambassador" and have a voice in the team's rebranding.
Tim Lieweke, president and CEO of Maple Leaf Sports and Entertainment, said the team is in the process of planning a major face-lift that will include a new look and new colors. Drake will be heavily involved in the effort, which is expected to take the next two seasons.
"I'm really out here with the people. I'm in touch with what they want to see," Drake said. "I really just want excitement for this team. I want us to be one of the biggest teams in the league."